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| Pintó Ruiz & Del Valle, Mallorca - agreement Rafael Nadal and Quely S.A. |
| PINTÓ RUIZ & DEL VALLE - MALLORCA
As was widely reported in the media, on 21 December, famous tennis
player Rafael Nadal and the Quely, S.A. biscuit company, founded over a
hundred years ago, signed a long-term agreement for use by the latter of the
sports star’s image in the promotion and sale of its products abroad. This
agreement is part of the ambitious expansion, internationalisation and
modernisation plans of the food company, whose presence outside Spain is
starting to become significant, which is expected to accelerate thanks to the
magnetism of Rafa Nadal. The agreement embraces a bold and daring
business undertaking, with Quely taking on a commitment to its now
‘ambassador’ way beyond his sporting career and staking on his charisma
and values long after his retirement from official competition. Pintó Ruiz &
del Valle played a decisive role in drawing up the agreement through its
offices in Palma de Mallorca, whose members advised Quely, S.A. at all
times, making the conclusion of the contract possible.
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